Do I need an order bump and an upsell?

Not automatically. You need a proven, profitable offer for management. Bumps and upsells can change order economics, but adding one is not a substitute for useful delivery, buyer fit or measured profitability.

Should an upsell count as another customer acquisition?

Keep new buyers distinct from orders and follow-on purchases. An upsell creates another transaction from an existing buyer, not another newly acquired customer. Review how your store, CRM and ad reporting represent those events.

Is a 1.0 ROAS funnel ready to scale?

Not necessarily. Revenue equal to ad spend leaves nothing for refunds, payment fees, delivery or management. Review contribution, observed follow-on purchases and cash payback before deciding.

Meta ads for proven, profitable low-ticket funnels

Scale the Funnel's Profit, Not Just Its Front-End Sales

Q: How much does management cost?

$3,500 USD per month plus 5% of only the portion of that month's Meta ad spend above $70,000. The threshold resets monthly and ad spend is separate. New funnel builds are separately scoped.

A campaign can sell more entry products while the business makes less money. We review the ad, the complete paid order and the cost of delivering it before increasing spend.

Quick Answer

LTOads manages Meta ads for existing profitable low-ticket funnels. We assess acquisition cost against order contribution and observed follow-on revenue, not just front-end ROAS. Advertising, creatives and tracking are part of the agreed management scope; a new funnel build is separate.

The management package, at a glance

For proven, profitable low-ticket funnels that already turn buyers into customers for a proven high-ticket offer, mid-ticket programme or membership. High-ticket ascension is our main focus. We scale an established acquisition path, not validate a new backend.

$3,500 USD per month plus 5% of only the portion of monthly Meta ad spend above $70,000. The threshold resets monthly. Ad spend is separate.

20–40 ad creatives per month, with the mix and production plan agreed for your business.

Full-stack Meta media buying: ad strategy, media buying, creative strategy, ad copy, graphics, video scripts, video editing, tracking setup and optimisation, testing and reporting. Essentially everything before the landing page. You supply expertise, approvals and agreed footage.

CRO, landing-page changes, checkout tests and email or backend implementation are not included in the monthly management fee. CRO is available separately, with scope agreed before work starts. The done-for-you funnel build is a different engagement.

See fee examples and inclusions Need a low-ticket offer built first?

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🛒

One Buyer, One Acquisition Cost

Keep the first purchase and later funnel transactions distinct so upsells do not inflate the new-buyer count.

📊

Read the Whole Order

Separate front-end, bump and upsell revenue to see where order value is actually coming from.

💰

Keep Refunds in the Picture

Judge net collected revenue and contribution, not an optimistic checkout total.

🎨

20–40 Ad Creatives Monthly

Test meaningful buyer problems and reasons to buy, in batches matched to the available budget.

🔎

Know Where the Drop Happens

Distinguish weak ad response from checkout friction or an upsell that buyers do not want.

🤝

Fran Runs the Ads

Strategy, media buying, copy and creative direction are led personally by Fran.

Revenue breakeven is not profit breakeven

Illustrative example, not a client result: 100 buyers generate $5,000 across the front end, bumps and upsells. Advertising costs $5,000. Reported revenue ROAS is 1.0, but $500 of refunds, fees and variable delivery costs leaves a $500 loss before management fees and fixed overhead.

Calculate an allowable acquisition cost for your funnel

AOV = collected order revenue divided by buyers in the same cohort.

Contribution before ads = revenue less refunds, payment fees and variable delivery costs.

Contribution after ads = contribution before ads less acquisition spend.

The business also needs to cover management fees, other overhead and a profit target.

Separate a traffic problem from a funnel problem

If fewer qualified visitors reach checkout, examine the promise, audience response and landing-page continuity. If checkout starts hold but purchases drop, inspect the payment journey. If front-end purchases hold but AOV falls, inspect bump and upsell acceptance. Those problems should not all be answered by producing more ads.

A backend offer does not make every buyer profitable

Measure follow-on sales from identifiable acquisition cohorts and allow time for refunds and payment collection. Booked calls and projected lifetime value are not cash available to pay today's Meta bill. Agree the cash-payback window your business can actually fund.

Assess a self-liquidating acquisition model

The scope is management, not a hidden funnel rebuild

Bring a proven, profitable offer and a functioning purchase journey. Fran manages Meta campaigns, ad strategy, copy and creative direction; editing and number tracking are delegated. We agree 20–40 monthly creatives and the recordings required from you. New funnels and additional implementation are separately scoped.

Why we review positioning and upsells together

Ryan Hurst at GMB Fitness describes our work on positioning, the offer and the upsell structure. His interview explains the scope and his assessment of the work, but does not disclose CPA, AOV or a numerical revenue lift. It is relevant experience, not a benchmark for your funnel.

Hear the GMB Fitness account

Frequently Asked Questions

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One team builds and runs the funnel

Industries We Serve

Fitness Coaches

Scale workout programs & fitness products

Course Creators

Turn knowledge into consistent sales

Coaches

Build your coaching practice

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Know Your Funnel Works. Now Plan the Next Stage.

Bring recent spend, orders, refunds and funnel data. We'll review whether a scaling partnership makes sense.

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