Info Product Ads Agency
Sell your course, guide or training to people who want the result you teach. And if you sell coaching or a larger programme, build a front end that attracts those future clients, not just bargain buyers.
Quick Answer
LTOads manages Meta ads for low-ticket info products, including courses, guides and training offers. For businesses with coaching or higher-value programmes, we consider the fit between the entry buyer and the next offer, not just the cost of the first sale. Management is $3,500 per month, plus 5% of only the portion of monthly ad spend above $70,000, with 20–40 ad creatives. Ad spend is separate; new funnel builds are scoped individually.
Make the result easy to understand
Show buyers what they can accomplish with the product, instead of asking them to pay for a list of lessons.
Attract the right next client
Where there is a higher-ticket offer, connect the ad and entry product to the audience that offer actually serves.
Give each creative a reason to exist
Test buyer problems, demonstrations, proof and objections, then use purchase evidence to guide the next round.
Execution, not another course
We manage the agreed advertising work. You supply the expertise and source material; Fran leads the strategy and execution.
A cheap buyer is not automatically a good future client
A low-ticket product can sell well and still attract people who will never want your main programme. Before increasing spend, we look at who the entry offer appeals to, the problem it promises to solve and why a buyer would want the next step. This matters if your business depends on coaching, a membership or a higher-value course after the first purchase.
For example: a mobility programme, not a random quick fix
Imagine a coaching business helping adults move confidently for the long term. A cheap guide promising an instant fix for any ache may bring in buyers who want something very different. A more aligned entry offer could help a buyer assess their current movement and start a short, manageable practice. It delivers a real first step while making personalised progression and coaching a distinct next purchase. This is an illustrative positioning example, not a client campaign or a health-result claim.
Sell the outcome, then show why the product can deliver it
Your ad needs more than “ten modules and a workbook”. We develop concepts around the buyer's situation, the change they want and the evidence you can provide. A product walkthrough can show the method; an approved customer story can show someone's experience; a founder explanation can answer an objection. The page and product must support the promise the ad makes.
What we manage, what you provide, and what it costs
Meta ads management is $3,500 per month, plus 5% of only the portion of monthly ad spend above $70,000, with 20–40 ad creatives per month, campaign setup, daily optimisation, testing and iteration. You receive weekly Slack updates and a monthly strategy call. Ad spend is separate. You provide the product expertise, approved claims, existing assets, account access and approvals; some concepts need your recordings. Setup, integrations and contract terms are confirmed in the proposal.
Measure what happens after the first purchase
Front-end revenue matters, but it is not the whole picture when your model depends on later sales. We review cost per purchase, order value and refunds. Where usable data exists, we also look at product engagement, qualified calls and later purchases by buyer cohort. A projected lifetime value is not cash in the bank, and front-end breakeven does not cover management fees or overhead by itself.
Client feedback on the offer and the journey
Ryan Hurst of GMB Fitness says: “He helped us to rethink the positioning, refine the offer, and rebuild our upsell structure from the ground up. We now have a more sustainable and scalable system in place.” This describes his experience of the work, not a guaranteed outcome for your programme.
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Want more buyers who fit the business you're building?
Show Fran your entry offer, your main programme and your current results. We'll assess what needs to improve before you put more money into ads.
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