The Order Bump Funnel
The order bump is the highest-leverage variable in a low ticket funnel. One checkbox can lift AOV 30%+ — or do nothing, if the bump is wrong.
Quick Answer
An order bump funnel uses a single pre-checked checkbox at checkout to add a complementary product to the front-end purchase. A healthy bump take rate is 30% or higher, requiring three rules: the bump completes the front-end outcome rather than introducing a new topic, it is priced at 50–80% of the front-end product, and the bump copy is one paragraph maximum at checkout.
Highest AOV Lever
Bump take rate moves AOV more than any other single variable.
Single-Click Add
No new payment, no friction — pre-filled checkbox at checkout.
Outcome-Tied
Bump must complete the front-end outcome, not extend it.
Priced Below Front End
Bump price below the front end maintains take rate.
30% Target
Healthy bump take rate is 30%+. Below 20% the bump is wrong.
Testable Fast
Bump variants test faster than any other funnel element.
What Makes a Bump Take
Three rules: (1) bump completes the front-end outcome (not a separate topic), (2) bump priced 50–80% of front-end (not equal or above), (3) bump copy is one paragraph max — the buyer is already converting, don't re-sell them.
Bump Pairings That Work
Front end = template pack → bump = next-tier templates. Front end = mini-course → bump = workbook. Front end = audit → bump = scoring rubric. Pattern: bump is the application layer of the front-end concept.
What Kills Bumps
Bumps too far from the front-end topic. Bumps priced near or above the front end. Bumps with multi-paragraph sales copy at checkout. Each kills take rate by half.
Frequently Asked Questions
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