Do you guarantee that my offer will pay for its ads?

No. Results depend on demand, buyer fit, the offer, creative, conversion and costs. We agree the testing plan and evaluate the evidence; we cannot promise break-even on a particular day or at every spend level.

Does a 1x revenue ROAS mean the funnel is profitable?

No. It means the counted revenue equals the counted ad spend. Refunds, payment fees, delivery, agency fees and overhead may still make the business unprofitable. Use consistent revenue windows and separate contribution from net profit.

What average order value should I expect?

There is no universal target for every $27 or $47 product. Calculate your actual purchase-path revenue, then subtract refunds and relevant costs. Extra offers must be useful to the buyer and support the economics; their presence does not guarantee a profitable acquisition cost.

How much ad budget do I need?

The budget depends on expected purchase cost, usable evidence, planned tests and cash constraints. It is separate from the $3,500 monthly management fee. We agree a meaningful testing budget for your situation rather than publishing one minimum as suitable for every offer.

Can you build a new self-liquidating funnel?

We can scope a low-ticket offer and funnel build for a business with a proven main offer and the expertise to deliver the product. That is a separate engagement from ongoing ads management. The build cannot guarantee a self-liquidating result.

Is this for an existing funnel or a new product?

An existing converting front end feeding a high-ticket offer, mid-ticket programme or membership. The backend should already be selling, ideally with proven ascension from the front end. We assess profitability across the relevant customer journey; front-end revenue ROAS alone is not the decision. This management service is not for creating an unvalidated offer from scratch. A funnel build is separately scoped.

Does the management fee include landing-page CRO?

No. Management covers full-stack media buying, essentially everything before the landing page. We can identify funnel constraints when reviewing results, but implementing landing-page or checkout CRO is additional and agreed separately.

SLO ads management for an existing backend acquisition funnel

I'll run the ads for your self-liquidating offer funnel.

Your front end already converts. You have a high-ticket offer, programme or membership behind it. I'll handle the Meta ads and creative, with the buyers you want to acquire in view.

Quick Answer

LTOads manages Facebook and Instagram ads for existing converting self-liquidating offer funnels feeding a high-ticket offer, mid-ticket programme or membership. Management is $3,500 per month, plus 5% of only the portion of monthly ad spend above $70,000, with 20–40 ad creatives; ad spend is separate. This is full-stack media buying, essentially everything before the landing page. CRO and funnel builds are separate. Recovering ad spend is not the same as net profit, and a self-liquidating result is not guaranteed.

The management package, at a glance

For proven, profitable low-ticket funnels that already turn buyers into customers for a proven high-ticket offer, mid-ticket programme or membership. High-ticket ascension is our main focus. We scale an established acquisition path, not validate a new backend.

$3,500 USD per month plus 5% of only the portion of monthly Meta ad spend above $70,000. The threshold resets monthly. Ad spend is separate.

20–40 ad creatives per month, with the mix and production plan agreed for your business.

Full-stack Meta media buying: ad strategy, media buying, creative strategy, ad copy, graphics, video scripts, video editing, tracking setup and optimisation, testing and reporting. Essentially everything before the landing page. You supply expertise, approvals and agreed footage.

CRO, landing-page changes, checkout tests and email or backend implementation are not included in the monthly management fee. CRO is available separately, with scope agreed before work starts. The done-for-you funnel build is a different engagement.

See fee examples and inclusions Need a low-ticket offer built first?

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Know what a buyer is worth

Review collected order value, refunds and variable costs before deciding what the business can afford to pay for the next customer.

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Keep creative tests moving

The published package includes 20–40 ad creatives per month, developed around the offer and the questions each test needs to answer.

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Find the next constraint

Look at the ad and purchase journey together. A weak offer, confusing checkout and tired creative require different changes.

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Work directly with Fran

Discuss priorities and decisions with the person leading the work, with responsibilities and additional implementation agreed up front.

The low-ticket purchase is the start of the customer relationship.

A cheap buyer is not automatically a good buyer for your main offer. We look at the ads and the audience they attract alongside front-end contribution and backend progression. This service is for businesses using a converting paid front end to acquire customers for an established higher-value offer, not for launching a standalone download business.

What are you trying to liquidate?

A self-liquidating offer aims to recover customer-acquisition spend through an initial paid offer and its related purchase path. Define the revenue window before judging it. Front-end revenue equal to ad spend still leaves payment fees, refunds, delivery and fixed overhead to cover. Later coaching or membership sales have costs too; they are not automatically profit.

Understand the self-liquidating funnel model

Add the purchases together. Then subtract the costs.

For a simple funnel, gross initial-path revenue per original buyer equals the front-end price + (bump price × bump buyers ÷ original buyers) + (upsell price × upsell buyers ÷ original buyers). Use the same original-buyer denominator for both take rates. If an upsell rate is measured only among people who saw that step, convert it to the original cohort before adding it. Landing-page conversion affects the cost of acquiring a buyer; it is not a multiplier in average order value.

Work through your acquisition allowance

Hypothetical example, not client results or a benchmark: 100 buyers pay $27, 25 add a $9 bump and 10 buy a $67 post-purchase offer. Prices exclude sales taxes.

Gross receipts are $2,700 + $225 + $670 = $3,595, or $35.95 per original buyer across that initial purchase path.

If refunds, payment fees and delivery costs total $595, $3,000 remains before ads, or $30 per original buyer.

At a $28 acquisition cost, $200 remains for the cohort, or $2 per buyer, before agency fees, build costs, overhead and tax liabilities. That is contribution, not net profit.

To leave $5 per buyer for fixed costs and target profit in this example, the advertising allowance would be $25, not the $35.95 gross revenue figure.

The job is to improve the constraint, not chase a universal take rate.

We review purchases, creative, the offer and the steps buyers complete. A low bump take rate might reflect poor fit, unclear wording or a small sample. More extras can also increase support and refunds. We prioritise the test from your evidence rather than promising that every offer needs the same bump percentage, ad budget or break-even deadline.

Measure the post-purchase journey by buyer cohort

Keep initial-purchase revenue separate from later collected revenue.

Allow refunds and delivery costs to mature over a consistent reporting window.

Review whether the buyers fit any larger offer in your business.

Do not count the same upsell in both order value and additional customer lifetime value.

What the management engagement covers

The published Meta ads management package is $3,500 per month, plus 5% of only the portion of monthly ad spend above $70,000, with 20–40 ad creatives per month. It covers media buying, ad strategy, ad copywriting, creative strategy, video scripts, ad video editing, tracking setup and optimisation, and reporting. Essentially everything before the landing page. You supply expertise, approvals and agreed video footage. Ad spend is paid separately to Meta. Landing-page and checkout CRO are separate; additional page, offer, email or integration implementation is agreed in your proposal. The percentage fee resets each month: if spend does not exceed $70,000 that month, no percentage fee is due.

See the relevant work, without borrowing a result that is not yours.

Ryan Hurst of GMB Fitness describes work on positioning, refining the offer and rebuilding the upsell structure. His account is relevant to looking beyond the ad alone. It does not provide an upsell take-rate benchmark, a numerical AOV lift or a promise that your funnel will reach break-even.

Watch Ryan's client account and read its context

Frequently Asked Questions

Related Services

Low-Ticket Ads Management

Full-stack media buying, before the landing page

Ad Creative Testing

Creative production and testing for a converting funnel

Scale Your Existing Offer

Review management scope, pricing and fit

Industries We Serve

Fitness Coaches

Scale workout programs & fitness products

Course Creators

Turn knowledge into consistent sales

Coaches

Build your coaching practice

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