Fran Sprenger · Whiteboard lesson · 11 minutes

    Why Your Low-Ticket Ads Die (And How to Fix It)

    Your low-ticket ads are working. You increase the budget and the numbers fall apart. I’ll show you how I approach that by scaling wide, without asking every winning campaign to carry more spend.

    Video coming soon

    Scaling wide

    The lesson has been recorded. The YouTube video will appear here once it’s uploaded. You can read the full method now.

    Read the scaling-wide guide

    What I cover

    Keeping campaigns at a budget where they work, finding winners among ads that haven’t had much spend, and testing campaign duplicates. Including why I still increase individual budgets when that works.

    This is for people already running a converting low-ticket funnel. It isn’t a guide to launching your first product, or a claim that one campaign structure works for every account.

    1. 00:00The budget goes up. Performance goes down.
    2. 01:15Where the two-campaign method fits
    3. 02:47What I mean by scaling wide
    4. 04:54Giving ads that barely spent a proper test
    5. 06:24Testing duplicates of winning campaigns
    6. 09:26You can still increase individual budgets

    Already have a low-ticket funnel that converts?

    If you want someone to run the ads, that’s what I do. I work with businesses using low-ticket to acquire customers for a high-ticket offer, a mid-ticket programme or a membership. Strong backend sales are ideal.

    Media buying, creative strategy, ad copy, scripts, editing and tracking. Essentially everything before the landing page. CRO and funnel changes are separate.

    See what’s included in ads management