In the client’s own words
Ryan Hurst on GMB Fitness: positioning, offers and upsells
Find a moment in the video
What Ryan describes
GMB Fitness already had funnels, but Ryan says they were no longer performing as they used to. He describes work on three connected parts of the buying journey: positioning, the offer and the upsell structure.
“He helped us to rethink the positioning, refine the offer, and rebuild our upsell structure from the ground up with a fresh perspective.”
Short excerpt from the original client video, not a full transcript.
A question to take into your agency search
If an established fitness offer has stopped performing, ask a prospective partner how they would distinguish an advertising problem from an offer or purchase-journey problem. Ryan's account describes work beyond changing the ads alone.
LTOads’ interpretation of the account.
What this account does and does not establish
Ryan reports strong results and a more sustainable system. He does not disclose a numerical revenue lift, CPA, AOV, ad spend or measurement period. This interview supports the scope of the work and his assessment, not a quantified performance promise.
This is a client testimonial published by the agency, not an independent audit. Our approach to evidence and claims.
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