Self-Liquidating Funnel Builder
Turn your expertise into a first purchase that helps fund the next customer. We build the offer, funnel and ads around what you can afford to pay for a buyer, and what that buyer should purchase next.
Quick Answer
LTOads builds self-liquidating offer funnels as a done-for-you service: offer positioning, sales pages, checkout, relevant bumps and upsells, follow-up and Meta ads within an agreed scope. The goal is to recover acquisition spend while attracting buyers suited to the next offer. Cost recovery is tested, not guaranteed; full-stack pricing and timing are proposal-specific.
Know the numbers before you build
Work out the buyer cost your offer can support after refunds, fees and delivery costs, before committing to a funnel.
Attract buyers your main offer needs
Choose a useful first purchase connected to your larger offer, not an unrelated bargain that fills the list with the wrong people.
Give each next purchase a reason
Design relevant bumps and upsells that help the buyer get their result, with revenue measured across the whole checkout.
One team from build to testing
Keep offer strategy, copy, pages, creative and Meta ad decisions connected, so a weak result leads to a clear next test.
An SLO is a cost-recovery goal, not a promise of free customers
A self-liquidating offer aims to recover acquisition spend through the initial purchase and related front-end sales. Matching revenue to ad spend is only gross break-even. Payment fees, refunds, delivery, agency fees and other operating costs still matter. We separate those numbers before deciding what the funnel can afford.
Start with what a buyer is worth, not a page template
Here is a hypothetical funnel, not a client result: 100 buyers pay $19, 30 add a $12 bump and 15 buy a $49 upsell. That produces $2,995, or $29.95 per buyer. If fees, refunds and variable delivery costs total $595, the funnel has $24 per buyer available before advertising and fixed costs. At a $22 acquisition cost, $2 per buyer remains before management fees and overhead. At $30, it loses $6 per buyer on that basis.
Build the first purchase around the customer you want next
For a business with a proven high-ticket offer, the low-ticket product should help the same buyer make meaningful progress. A consultant selling an implementation service could offer a paid diagnostic that identifies the customer's priorities. It must deliver a useful result on its own; the implementation service then offers help doing the work. An unrelated template bundle may attract cheap buyers without creating demand for that service.
What we build and connect
LTOads is a done-for-you service, not drag-and-drop funnel software. The agreed build connects the offer to its sales journey and the ads that bring buyers into it. We assess your existing platform before recommending a change.
What the GMB Fitness work illustrates
Ryan Hurst describes bringing Fran into GMB Fitness when existing funnels no longer performed as expected. The work he names is specific: positioning, the offer and the upsell structure. That is why a build or repair brief should identify the underlying problem before deciding which pages to replace. His interview does not provide a numerical lift or a promise of cost recovery, and the scope of that historical engagement is not automatically the scope of yours.
What we need from you
Bring a clear main offer, knowledge of your customers and room in the budget to test. You supply product expertise, factual checks, approvals and any agreed recordings or source materials. We agree who creates each product asset before kickoff. If the core offer itself is unproven, it needs validation rather than an assumption that a low-ticket funnel will solve it.
Already have a funnel? Find the constraint before rebuilding it
A funnel missing its target may have an ad problem, an offer problem, a checkout problem or costs that leave too little room for acquisition. A build or repair addresses those structural gaps within an agreed scope. Ongoing ads management is for an already proven, profitable low-ticket offer that you want to continue scaling profitably. It is not a substitute for validating a new product.
Scope, price and timing are agreed before kickoff
A full-stack build is scoped around your offer, assets, platform and launch requirements. We confirm the fee, schedule, contract terms and responsibilities in the proposal. Ad spend is separate, and any third-party software or production costs are identified during scoping. There is no blanket launch deadline or guaranteed break-even result.
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Want a funnel built around your buyer economics?
Tell us what you sell, who buys it and what you want to sell next. We will assess whether an SLO build is the right next step.
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