Facebook & Instagram Ads for Info Products People Already Buy
You have a proven, profitable guide, template or workshop. We turn the problem it solves, the method inside and your genuine proof into ads you can test and scale.
Quick Answer
LTOads manages Facebook and Instagram ads for proven, profitable low-ticket information products, including guides, templates and workshops. The focus is product-specific creative, purchase tracking and contribution-aware scaling, with new product or funnel builds scoped separately.
Make the Useful Part Visible
Demonstrate the decision, shortcut or finished output the buyer gets, not just the number of pages.
Reach the Right Buyer
Connect the front-end problem to the person your wider business can genuinely help.
20–40 Creatives Monthly
An agreed mix of ad copy, static creative and video production, tested in batches your budget can support.
Watch Contribution, Not Gross Sales
Account for refunds, payment fees and delivery costs before deciding what you can afford to pay for a buyer.
Direct Access to Fran
Fran personally leads media buying, strategy, copy and creative direction. Editing and number tracking are delegated.
Proof You Can Check
Review named client interviews with their scope and limitations, rather than a promised ROAS.
A guide, template and workshop need different demonstrations
Illustrative creative directions: for a guide, show a useful decision the reader can make; for a template, show an input becoming an output; for a workshop, show a short explanation or exercise. Each gives the buyer a way to judge the product before purchasing.
The cheapest buyer is not always the right buyer
If the entry product leads to consulting, coaching or a subscription, its promise should attract someone with that wider problem. A cheap purchase does not prove they need or can afford your next offer. Review downstream qualification and paid conversions by acquisition cohort where reliable records exist.
AOV is revenue, not an advertising budget
Include refunds, transaction fees, support and fulfilment before setting an allowable acquisition cost. Treat later purchases as observed revenue, not an assumed rescue for an unprofitable first order. Management fees and other fixed costs still need covering.
What you provide and what Fran handles
You bring an existing profitable offer, recent purchase data, product access, permissioned proof and agreed recordings. Fran handles the Meta strategy, campaigns, copy and creative direction, with editing support. New product creation, a new funnel or extra implementation is separately scoped.
Relevant experience without inflated totals
GMB Fitness's Ryan Hurst describes work on positioning, the offer and upsell structure. Conor O'Shea describes a wider acquisition system. These are attributable accounts of specific engagements, not a claimed aggregate sales total or a guarantee for your information product.
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Ready to Scale an Info Product That Already Works?
Bring the offer, purchase history and current ads to a conversation with Fran.
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