Compare three low-ticket offer stacks
These are hypothetical teaching examples, not anonymised client results or promised conversion rates.
Quick Answer
These are hypothetical teaching examples, not anonymised client results or promised conversion rates.
Mini-course with implementation tools
A $27 mini-course teaches one specific task. A $17 template pack helps the buyer apply it; a $67 workshop offers guided implementation. At assumed order-based take rates of 32% and 11%, gross revenue per initial customer is $27 + $5.44 + $7.37 = $39.81. Costs and refunds still have to come out.
Swipe pack with a deeper application
A $17 swipe pack can solve an immediate writing task. A $27 adaptation guide and $97 recorded implementation workshop serve buyers who want more help. At illustrative 28% and 7% take rates, gross AOV is $31.35. Test whether these additions help the same customer, rather than padding the stack.
A ready-to-use system with setup support
A $47 workspace or planning system, $37 companion resource and $147 implementation workshop produce $73.18 gross AOV at hypothetical 35% and 9% take rates. Higher prices do not make this better automatically: track conversion, delivery cost, refunds and customer quality.
What to copy, and what not to copy
Copy the relationship between the initial job and useful next help. Do not copy another audience's price or assume our illustrative take rates. Each core product should deliver its advertised result without requiring the add-ons.
Put the next decision into practice
Use the calculator to check your assumptions, review actual client experiences, or explore the build service if you want implementation help.
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