Order Bump
Order Bump is a complementary one-click add-on offer displayed on the checkout page, designed to increase Average Order Value without adding friction.
An order bump is a complementary product or upgrade presented on the checkout page as a simple checkbox add-on. Because the customer is already in the process of buying and has entered their payment information, adding an order bump requires just a single click—no additional checkout process needed. This frictionless format results in exceptionally high conversion rates, typically between 25% and 40%.
Order bumps are one of the most powerful tools for increasing Average Order Value (AOV) in low-ticket funnels. A $17-$27 order bump on a $27 front-end offer can increase your AOV by $5-$10 per transaction, which often makes the difference between a profitable and unprofitable funnel. Because they require no additional ad spend to generate this revenue, every dollar from an order bump goes directly toward improving your unit economics.
The most effective order bumps complement the main offer rather than competing with it. They should feel like a natural extension of what the customer is already buying. Common order bump formats include done-for-you templates that accompany a course, cheat sheets that summarize a longer training, bonus modules, or premium versions of the main product. The key is that the bump should enhance the value of the primary purchase.
Pricing for order bumps typically ranges from $7 to $37, with the sweet spot usually being 50-100% of the front-end offer price. The copy on the checkout page should be concise—usually just a headline, 2-3 bullet points, and a checkbox. Testing different order bumps and their positioning on the checkout page can significantly impact take rates and overall funnel profitability.
Practical Example
A $17 'done-for-you template pack' offered as a checkbox add-on when purchasing a $27 template course. With a 35% take rate, this adds roughly $6 to your AOV.